You’re all busy people, so let’s start with the short answer.
The Friday Club London was set up to help boost the success rates of the UK’s best start-ups by getting them better access to marketing expertise and senior corporate networks.
But let’s back up a bit. What’s written so far might lead you to believe that start-ups get all the great advice and offer little back. That’s not how we see it. And the bringing together of these groups wouldn’t work if we did.
The marketing industry and the brands they support have seen an overwhelming change in recent years due to the impact of technology and only those who open themselves up to change with it will benefit. In this context, working with those driving the adoption of the emerging technologies, the foot soldiers of innovation i.e. the start-ups, feels like a smart move.
We believe it’s one of the key levers that allows innovation to bubble up to the surface quicker, to the benefit of us all.
The challenge, however, is time. We’re all short of it. And trying to find the right people to collaborate with takes a lot of it
And this is where the Friday Club London intends to help.
We see hundreds of start-ups every year, the good, the bad, the ugly. And this means we can sift through to find the highest quality young businesses to meet.
How valuable is that meeting is for both parties?
Well, that’s up to them!